LLANELLI Scarlets joined in the Wales Christmas campaign against drinking and driving launched at Parc Y Scarlets, Llanelli.
The campaign is aimed at people of all ages who deceive themselves with the notion that they are safe to drive after consuming what they regard as small amounts of alcohol.
These “responsible” people are likely to cause death and injury on roads.
Carmarthenshire’s campaign will focuses on raising awareness of the consequences of drink-driving using sporting analogies such as ‘Give Drink-Driving the Red Card’, ‘Kick Drink-Driving into Touch’, ‘Blow the Whistle on Drink-Driving.’
Posters, banner-flags, z-cards and radio advertising are being used to support the campaign.
Carmarthenshire council’s road safety unit is launching a campaign to raise awareness of the consequences of drink-driving using sporting analogies.
Figures show that approximately one in seven deaths on Welsh roads involve drivers who are over the legal limit.
And causing death by dangerous driving whilst under the influence of drink will result in a maximum 14-year jail sentence and a minimum two year driving ban.
The Scarlets are backing the campaign and will be helping to launch it before the festive season gets underway.
Posters, banners and z-cards will be produced with some thought-provoking facts and figures on drink-driving and the consequences of a conviction.
Remember a person can easily still be over the limit the morning after an evening’s drinking - it can take over 10-hours to be alcohol free after drinking one bottle of wine and up to 18 hours after drinking four pints of strong lager or ale.
Don’t fall foul of the drink-drive rules this Christmas – visit www.carmarthenshire.gov.uk for more information.
CAPTION: RED CARD DRINKING: At the launch of the The All Wales Drink Drive Campaign at Parc y Scarlets are: front – assistant Dyfed Powys Police chief constable Nick Ingram and from left Llanelli Scarlets commercial director Rupert Moon and players Daffydd Jones and Andrew Fenby withTracey Lewis and Keith Griffiths of the county’s road safety unit. Pic Jeff Connell